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Marketing Guide

Guidelines

Thank you for supporting the 10th Annual World Medical Innovation Forum and sharing in the spirit of innovation. Mass General Brigham and Bank of America greatly value your support and look forward to working with you leading up to the Forum in September.

The Forum is being marketed through a variety of electronic and other channels including direct email broadcasts, digital advertising, social media, and public relations outreach. This marketing guide was developed as a resource for your own promotional efforts. This marketing guide was developed as a resource for companies’ promotional efforts. Please use/adapt any of the content included in this guide for use in your marketing and communications channels.

If you have questions or suggestions related to Forum marketing, please see our contact information at the end of this guide.

About the World Medical Innovation Forum

Key Facts

The World Medical Innovation Forum convenes more than 2000 CEOs, senior executives, investors, clinical leaders, entrepreneurs, and innovators annually in Boston.

The Forum advances patient care breakthroughs that propel transformation in healthcare.

Mass General Brigham, the nation’s largest academic research entity with more than $2.4 billion in research annually, and Bank of America, a global leader in financial innovation, jointly present the Forum.

The Forum explores the far-reaching implications of healthcare innovation, related economic growth, and the region’s overall vitality.  The Forum showcases Massachusetts as a hub of innovation through the high impact that a large global event delivers.

World Medical Innovation Forum Summary

The World Medical Innovation Forum is a multi-day global gathering of senior health care, industry and investment leaders from dozens of countries and hundreds of organizations, in Boston, the hub of biotech. Now in its 10th year, the World Medical Innovation Forum was established in response to the intensifying transformation of health care and its impact on innovation. The Forum is driven by the belief that the center of health care needs to be a shared, fundamental commitment to collaborative innovation – industry and academia, providers and producers – working together to improve patient lives.

The 2024 World Medical Innovation Forum comprehensively examines health care’s major investment and innovation driven growth areas. Held at the Encore Boston Harbor, a five-star venue ranked among New England’s top hotels, speakers include dozens of leading CEOs, senior investors, entrepreneurs, government officials, and thought leading Harvard physicians and scientists.

Mass General Brigham and Bank of America are proud to offer this unrivaled gathering. Our organizations join together, across sectors, with a shared commitment to cutting-edge innovation.

Bank of America is #1 in equity research and leads all of banking in discovery and innovation. BofA holds 6,600 patents – substantially more than any of its peers.

Mass General Brigham is the nation’s largest academic research enterprise – its 7000 Harvard faculty conduct more than $2.4 billion in annual research. The journal Nature ranked MGB #1 in the world based on the impact of its publications in Nature.

The World Forum is a one-of-a-kind conference presented by the most innovative people in financial services, medical research, and care delivery. It provides an unscripted exchange of ideas and insights among all attendees. Sessions feature CEOs, Harvard KOLs, investors, entrepreneurs, regulators and BofA leaders jointly examining breakthroughs in healthcare’s most important fields – the future of cancer care, rare diseases, immunology and inflammation, generative AI, psychedelics, GLP-1 (weight loss drugs), earliest diagnosis, xenotransplant, glioblastoma (GBM) therapy, women’s health, gene therapy, home hospital and much more.

To learn more about the Forum, visit the website at https://2024.worldmedicalinnovation.org/

To register for the Forum, click here: Register – 2024 World Medical Innovation Forum

About the Presenting Organizations

The Forum is brought to you by the unprecedented partnership between the #1 academic medical research organization in the U.S., Mass General Brigham, and one of the world’s leading financial institutions, Bank of America. Together, creating a truly special gathering.

Mass General Brigham

Mass General Brigham is an integrated academic health care system, uniting great minds to solve the toughest problems in medicine for our communities and the world. Mass General Brigham, based in Boston, connects a full continuum of care across a system of academic medical centers, community and specialty hospitals, a health insurance plan, physician networks, community health centers, home care, and long-term care services. Mass General Brigham is a nonprofit organization committed to patient care, research, teaching, and service to the community.

Mass General Brigham is one of the nation’s leading biomedical research organizations with several Harvard Medical School teaching hospitals and an annual research investment exceeding $2.4 billion. For more information, please visit massgeneralbrigham.org.

Bank of America, Presenting Sponsor

Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 57 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking, and trading across a broad range of asset classes, serving corporations, governments, institutions, and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).

Promotional Materials and Graphics

WMIF Logos

Files available in PNG format.

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WMIF Photos

Various images from last year’s event.

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WMIF Digital Ads

Digital ads for website use.

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HTML Email Support

By request only. Please contact us today.

Contact Us

Marketing Contacts

For more information, or if you have questions about promoting the World Medical Innovation Forum, please contact:

Tracy Doyle
Director, Marketing and Communications
Mass General Brigham Innovation
(M) 262-227-5514
tdoyle5@mgb.org

Caroline Barry
Manager, Marketing and Communications
Mass General Brigham Innovation
(M) 781-974-4617
cbarry18@mgb.org

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